Pizza chain MOD Pizza is preparing to welcome diners to its flagship UK location, in London’s Leicester Square.
The outlet is due to open its doors on Thursday, December 8.
It will be the fourth venue in the UK, following openings in Leeds, Brighton and Glasgow.
A fifth outlet is due to open in Nottingham before the end of the year, with plans for continued expansion in 2017.
Founded in the US by entrepreneurs Scott and Ally Svenson, MOD is expanding throughout the UK through a joint-venture with Sir Charles Dunstone and Roger Taylor.
Sir Charles said: “MOD has disrupted the pizza industry in the US, and continues to expand across the country at a rapid pace and with great success.
“We are proud to be working with Scott and Ally and bringing MOD’s fresh and affordable pizza to communities across the UK.”
Scott Svenson, co-founder and CEO of MOD, said: “Our arrival in London is one of the most exciting milestones for MOD.
“Having launched our first retail brand, Seattle Coffee Company, in Covent Garden two decades ago, it is thrilling to be returning to the city that provided so much inspiration for MOD.
“We look forward to not only introducing MOD’s amazing product to Londoners, but sharing our people-first culture, which is driven by our belief that a business will thrive when putting people first.”