MOD Pizza, the US pioneer of fast-casual pizza, will open its UK flagship location in London’s Leicester Square on Thursday 8 December.
This is the fourth UK location for MOD, which made its debut in Leeds in June 2016, followed by openings in Brighton and Gateshead.
Following Leicester Square, the brand will open its fifth location in Nottingham before the end of the year, with plans to continue its rapid expansion into 2017.
MOD’s individual artisan-style pizzas and salads are individually crafted, allowing customers to choose whatever they like from over 30 toppings, or choose from a menu of MOD classics. Pizzas are made with fresh-pressed dough and cook in just minutes, and salads are hand-tossed in front of the customer.
Sir Charles Dunstone and business partner, Roger Taylor partnered with MOD Pizza’s US-based co-founders Scott and Ally Svenson in 2015 to bring MOD to the UK.
The partnership was formed in order to introduce the UK to MOD’s unique approach to delivering totally customised artisan-style pizza while sharing the Company’s unique culture and its “purpose beyond pizza” – a commitment to use the business to make a positive social impact on its employees and in the communities it serves.