MOD Pizza, which allows customer to create their own “fast-casual” pizzas and salads that are made to order in under five minutes, opens in Old Market Square on Wednesday, December 14.
John Nelson, CEO of MOD Pizza UK, said: “Nottingham is a fantastic place with lots of students. We wanted a site with a lot of footfall, and we were blown away by how busy Old Market Square is.
“It’s a very visible location and in a great area with the likes of Five Guys nearby, which is important as we try to grow our brand.
“Nottingham has a bustling food and drink scene – it’s growing and growing. I think consumers here will enjoy having the depth and vibrancy we offer, while students will appreciate the price and speed of service.
“I really believe it will do well here. Students are a great barometer for our business because they’ll love our pizzas and want to have something affordable.
“By opening during the Winter Wonderland, it’s going to add a little more magic and sparkle, and I’m sure kids will be dragging their parents along to get a pizza.”
MOD Pizza was founded in 2008 by entrepreneurs Scott and Ally Svenson, the couple who set up Seattle Coffee Company before selling to Starbucks in 1998.
The UK expansion has received backing from Carphone Warehouse founder Sir Charles Dunstone and his business partner Roger Taylor, while Mr Nelson joined from Nando’s UK, where he was operations director.
Restaurants have so far opened in Brighton, Leeds and the Metrocentre, in Gateshead, with a branch opening in London’s Leicester Square on Thursday, December 8. Between seven and 10 more restaurants are expected to follow in 2017.
MOD’s artisan-style pizzas and salads are individually crafted using fresh-pressed dough and signature sauces.
Customers can create their own version, choosing any combination of more than 30 featured toppings or from a menu of MOD classics.
Pizzas, which cost £7.47 each, are hand-fired in a 300C oven in a few minutes and salads are hand-tossed for each customer.
Nottingham is already home to Inferno, which opened in Milton Street a year ago, with a similar offering but Mr Nelson said MOD is the original chain behind the idea.
MOD’s Nottingham restaurant, at the site of the former Schuh shop, will be open from 11.30am to 10.30pm between Sunday and Thursday, and from 11.30am to 11.30pm on Fridays and Saturdays.
More than 350 CVs were submitted to apply for the 35 vacancies, which have now been filled.
To mark the launch, the company will donate 100 percent of proceeds from the first day of trading to Nottingham charity Epic Partners, which helps disadvantaged and underprivileged children and adults in St Ann’s and Sneinton.
Scott Svenson, who will visit the new branch after it opens, said: “As our growth across the UK continues, we are thrilled to be coming to Nottingham and sharing what makes MOD so unique – using a simple product to be a force for good in every community we serve.
“It is this ‘purpose beyond pizza’ that fuels our desire to bring more MODs to cities and towns across the UK – offering great job and development opportunities, using this business as a platform to make a positive social impact.”