A US pizza chain backed by the Carphone Warehouse founder Sir Charles Dunstone is ramping up expansion in the UK with plans to create 420 jobs over the next year.
MOD Pizza is set to open its flagship store in London’s Leicester Square in December, followed by 10 new restaurants in 2017 and 25 sites a year thereafter.
The company already has three sites in the UK – in Leeds, Brighton and Newcastle – and boss John Nelson is confident that the brand can compete with the plethora of rival pizza outlets on offer.
He told the Press Association: “The market is flat, but if you can differentiate yourself and be fresh and funky at a decent price, then you can do well.
“We’re radically different from what’s out there in terms of speed. For a takeaway, you can be in and out in 12 minutes.”
Another radical feature is the fixed prices being served up. Pizzas can be bought for £7.87 in London and £7.47 outside the capital.
Founded by husband and wife duo Scott and Ally Svenson, MOD has over 175 outlets in the US and the British arm is the result of a 50/50 joint venture with Sir Charles.
Sir Charles said: “MOD has disrupted the pizza industry in the US, and continues to expand across the country at a rapid pace and with great success. We are proud to be working with Scott and Ally and bringing MOD’s fresh and affordable pizza to communities across the UK.”
Details of Sir Charles’ investment have not been disclosed.